People are the backbone of any enterprise.
Your team needs to stand out in person and in content. Raise the value of your human resources by investing in their improvement. Even if you are a solopreneur, get the required training to balance your act. Experience the TCOATH advantage.
Good design is always in season.
Your logo is not your brand. Your brand gets established not by publicizing the logo but by meeting client deadlines. Having a reputation for meeting client deadlines is just one piece of the puzzle. Producing excellent work and having superb customer service are the other pieces.
Have a clear communication strategy.
Social media is a major part but not all of it. Identify the channels that will get your message across to those who need to hear it the most and at the right time too. Ensure these channels contain a healthy mix of customers and consumers. Customers pay. Consumers browse.